In Search of the Lost Sale: Consumer reports of Nonpurchase

Suzan Burton

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 33rd EMAC Conference
Editors	J. Munuera-Aleman
Place of Publication	Murcia, Spain
Publisher	University of Murcia
Pages	1-7
Number of pages	7
ISBN (Print)	8483714647
Publication status	Published - 2004
Event	33rd European Marketing Academy Conference - Murcia, Spain Duration: 18 May 2004 → 21 May 2004

Conference	33rd European Marketing Academy Conference
City	Murcia, Spain
Period	18/05/04 → 21/05/04

Cite this

@inproceedings{ffd8d46c34c84e1999efd8a63f0f518d,

title = "In Search of the Lost Sale: Consumer reports of Nonpurchase",

author = "Suzan Burton",

year = "2004",

language = "English",

isbn = "8483714647",

pages = "1--7",

editor = "J. Munuera-Aleman",

booktitle = "Proceedings of the 33rd EMAC Conference",

publisher = "University of Murcia",

address = "Spain",

note = "33rd European Marketing Academy Conference ; Conference date: 18-05-2004 Through 21-05-2004",

}