In Search of the Lost Sale

Consumer reports of Nonpurchase

Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the 33rd EMAC Conference
EditorsJ. Munuera-Aleman
Place of PublicationMurcia, Spain
PublisherUniversity of Murcia
Number of pages7
ISBN (Print)8483714647
Publication statusPublished - 2004
Event33rd European Marketing Academy Conference - Murcia, Spain
Duration: 18 May 200421 May 2004


Conference33rd European Marketing Academy Conference
CityMurcia, Spain

Cite this

Burton, S. (2004). In Search of the Lost Sale: Consumer reports of Nonpurchase. In J. Munuera-Aleman (Ed.), Proceedings of the 33rd EMAC Conference (pp. 1-7). Murcia, Spain: University of Murcia.