In Search of the Lost Sale: Consumer reports of Nonpurchase

Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 33rd EMAC Conference
EditorsJ. Munuera-Aleman
Place of PublicationMurcia, Spain
PublisherUniversity of Murcia
Number of pages7
ISBN (Print)8483714647
Publication statusPublished - 2004
Event33rd European Marketing Academy Conference - Murcia, Spain
Duration: 18 May 200421 May 2004


Conference33rd European Marketing Academy Conference
CityMurcia, Spain

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