Increasing consumers’ intention to use location-based advertising

Michael Schade; Rico Piehler; Claudius Warwitz; Christoph Burmann

Increasing consumers’ intention to use location-based advertising

Michael Schade^*, Rico Piehler, Claudius Warwitz, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	ANZMAC 2017
Subtitle of host publication	Marketing for Impact : Conference Proceedings
Editors	Linda Robinson, Linda Brennan, Mike Reid
Place of Publication	Melbourne
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	886
Number of pages	1
Publication status	Published - 2017
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference (2017) - Melbourne, Australia Duration: 4 Dec 2017 → 6 Dec 2017

Publication series

Name	ANZMAC Conference Proceedings
Publisher	Australian and New Zealand Marketing Academy
ISSN (Print)	1447-3275

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2017)
Country/Territory	Australia
City	Melbourne
Period	4/12/17 → 6/12/17

Keywords

Location-based Advertising
Privacy Concerns
Brand Trust

Cite this

@inbook{8dd4389e4ac24cc8a9f2211580b86e64,

title = "Increasing consumers{\textquoteright} intention to use location-based advertising",

keywords = "Location-based Advertising, Privacy Concerns, Brand Trust",

author = "Michael Schade and Rico Piehler and Claudius Warwitz and Christoph Burmann",

year = "2017",

language = "English",

series = "ANZMAC Conference Proceedings",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

pages = "886",

editor = "Linda Robinson and Linda Brennan and Mike Reid",

booktitle = "ANZMAC 2017",

note = "Australian and New Zealand Marketing Academy Conference (2017) ; Conference date: 04-12-2017 Through 06-12-2017",

}

Schade, M, Piehler, R, Warwitz, C & Burmann, C 2017, Increasing consumers’ intention to use location-based advertising. in L Robinson, L Brennan & M Reid (eds), ANZMAC 2017: Marketing for Impact : Conference Proceedings. ANZMAC Conference Proceedings, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne, pp. 886, Australian and New Zealand Marketing Academy Conference (2017), Melbourne, Australia, 4/12/17.

Increasing consumers’ intention to use location-based advertising. / Schade, Michael; Piehler, Rico; Warwitz, Claudius et al.
ANZMAC 2017: Marketing for Impact : Conference Proceedings. ed. / Linda Robinson; Linda Brennan; Mike Reid. Melbourne: Australian and New Zealand Marketing Academy (ANZMAC), 2017. p. 886 (ANZMAC Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - Increasing consumers’ intention to use location-based advertising

AU - Schade, Michael

AU - Piehler, Rico

AU - Warwitz, Claudius

AU - Burmann, Christoph

PY - 2017

Y1 - 2017

KW - Location-based Advertising

KW - Privacy Concerns

KW - Brand Trust

UR - https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf

M3 - Conference abstract

T3 - ANZMAC Conference Proceedings

SP - 886

BT - ANZMAC 2017

A2 - Robinson, Linda

A2 - Brennan, Linda

A2 - Reid, Mike

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Melbourne

T2 - Australian and New Zealand Marketing Academy Conference (2017)

Y2 - 4 December 2017 through 6 December 2017

ER -

Increasing consumers’ intention to use location-based advertising

Publication series

Conference

Keywords

Other files and links

Cite this