Increasing consumers’ intention to use location-based advertising

Michael Schade*, Rico Piehler, Claudius Warwitz, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationANZMAC 2017
Subtitle of host publicationMarketing for Impact : Conference Proceedings
EditorsLinda Robinson, Linda Brennan, Mike Reid
Place of PublicationMelbourne
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages886
Number of pages1
Publication statusPublished - 2017
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (2017) - Melbourne, Australia
Duration: 4 Dec 20176 Dec 2017

Publication series

NameANZMAC Conference Proceedings
PublisherAustralian and New Zealand Marketing Academy
ISSN (Print)1447-3275

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2017)
CountryAustralia
CityMelbourne
Period4/12/176/12/17

Keywords

  • Location-based Advertising
  • Privacy Concerns
  • Brand Trust

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