The understanding of Corporate Social Responsibility (CSR) has changed over time and different scholars have provided alternative definitions of CSR practices during the last few years. However, in the context of India and the long tradition of Indian companies to get engaged in the local communities they operate in, an analysis of which understanding of CSR fits best with the Indian practices has been missing so far. This paper provides the results of an explorative study on the CSR understanding of Indian manager. The results show that Indian managers actually have a very advanced understanding of CSR probably based on the integrated engagement that many Indian companies have practiced in India in their communities for many decades already. In conclusion, the results of this paper show that Indian managers tend to understand CSR from an integrated perspective and not only as a necessity to fulfill legal and ethical requirements.
|Number of pages||19|
|Journal||AIMA Journal of Management & Research|
|Publication status||Published - Feb 2013|
- Corporate Social Responsibility
- Explorative Perspective