Individual frames of Australia in the Engaging Chinese Media Project

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The Australia-China Council (ACC) funded an action research project in 2011 that had social (cultural diplomacy) as well as research objectives, employing questionnaires and focus groups in tandem, to find out how Chinese media personnel broadened their knowledge of Australia during a two-week visit to an university and a media organization in Sydney. The ACC-guided cultural diplomacy objectives were to foster varied and positive frames of Australian society, in relation to Australian science, technology, education, economy and culture in selected influential Chinese journalists and program makers, encouraging flow-on effects to colleagues and readers/audiences; and to increase the capacity of Australian academics, journalists and program makers to engage with Chinese journalists and program makers. This article reports on the project and research results.
Original languageEnglish
Title of host publicationChina and the world
Subtitle of host publicationtheatres of soft power
EditorsNaren Chitty, Qing Luo
Place of PublicationBeijing
PublisherZhongguo chuan mei da xue chu ban she
Pages125-142
Number of pages18
ISBN (Print)9787565712609
Publication statusPublished - 2015

Publication series

NameICUC international series
PublisherZhongguo chuan mei da xue chu ban she

Fingerprint Dive into the research topics of 'Individual frames of Australia in the Engaging Chinese Media Project'. Together they form a unique fingerprint.

  • Cite this

    Chitty, N., & Ji, L. (2015). Individual frames of Australia in the Engaging Chinese Media Project. In N. Chitty, & Q. Luo (Eds.), China and the world: theatres of soft power (pp. 125-142). (ICUC international series). Beijing: Zhongguo chuan mei da xue chu ban she.