Industry-academia partnerships for sustainability: Project Genesis in India

As a pioneer in IT services, business consulting, and business process outsourcing, Infosys drives economic growth and prosperity through global solutions to service delivery. Powered with an AI platform that automates ‘people processes’ to free up employees for solving higher-level problems, Infosys “prioritises the execution of change” and demonstrates India’s rise as a global destination for software services expertise (Infosys in Infosys—AI-powered core | Navigate your next. Retrieved from https://www.infosys.com/navigate-your-next/ai-powered-core/ 2018b). Infosys stands at the forefront of the digital and social revolution with a host of disruptive technologies to fuel innovation. This case study examines the organisation’s flagship endeavour, Project Genesis, which is a testament to the firm’s corporate social responsibility (CSR) policies and filters throughout its entire business. Project Genesis creates a nuanced connection between grassroots social activism, industry, and academia to improve India’s employability index. However, as a growing number of outsourcing companies in India compete to hire employees, the lack of skilled graduates and the attrition rates intrinsic to IT are becoming problematic. In response, Project Genesis seeks to align curriculums with industry needs in an integrated campus-to-corporate transition. The result is a sustainable economic benefit for all (Infosys in Infosys Corporate Social Responsibility | Project Genesis | Infosys BPO Training. Retrieved from https://www.infosys.com/newsroom/press-releases/Pages/project-genesis.aspx 2012)