Industry-academia partnerships for sustainability: Project Genesis in India

Research output: Chapter in Book/Report/Conference proceedingTextbook contribution

Abstract

As a pioneer in IT services, business consulting, and business process outsourcing, Infosys drives economic growth and prosperity through global solutions to service delivery. Powered with an AI platform that automates ‘people processes’ to free up employees for solving higher-level problems, Infosys “prioritises the execution of change” and demonstrates India’s rise as a global destination for software services expertise (Infosys in Infosys—AI-powered core | Navigate your next. Retrieved from https://www.infosys.com/navigate-your-next/ai-powered-core/ 2018b). Infosys stands at the forefront of the digital and social revolution with a host of disruptive technologies to fuel innovation. This case study examines the organisation’s flagship endeavour, Project Genesis, which is a testament to the firm’s corporate social responsibility (CSR) policies and filters throughout its entire business. Project Genesis creates a nuanced connection between grassroots social activism, industry, and academia to improve India’s employability index. However, as a growing number of outsourcing companies in India compete to hire employees, the lack of skilled graduates and the attrition rates intrinsic to IT are becoming problematic. In response, Project Genesis seeks to align curriculums with industry needs in an integrated campus-to-corporate transition. The result is a sustainable economic benefit for all (Infosys in Infosys Corporate Social Responsibility | Project Genesis | Infosys BPO Training. Retrieved from https://www.infosys.com/newsroom/press-releases/Pages/project-genesis.aspx 2012)
Original languageEnglish
Title of host publicationIndustry and higher education
Subtitle of host publicationcase studies for sustainable futures
EditorsLeigh Wood, Lay Peng Tan, Yvonne A. Breyer, Sally Hawse
Place of PublicationSingapore
PublisherSpringer
Chapter9
Pages189-205
Number of pages17
ISBN (Electronic)9789811508745
ISBN (Print)9789811508738
DOIs
Publication statusPublished - 2020

Keywords

  • Social activism
  • Industry-academia partnerships
  • Business sustainability
  • Education and industrial skill-enhancement

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