Different stages of the product and industry life cycle has been argued to be an important factor in shaping firms’ strategic actions, as the life cycle influence the firms’ sales, profit, product innovation, marketing mix and differentiation strategies. Drawing on the theory of industry life cycle (ILC), this article examines how the ILC influences firms’ corporate social responsibility (CSR) performance in the context of global procurement transactions. The findings suggest that mature industries have much greater levels of responsible procurement (RP) processes, compared to rapid growing and declining industries. The authors conclude that CSR in procurement transactions is a trait of changes in the strategic behaviour of firms, as they progress from the ILC stage of growth to maturity and decline, rather than being a by-product of supply chain sophistication, which also develops along the ILC.
|Number of pages||13|
|Journal||Proceedings of the International Association for Business and Society|
|Publication status||Published - 2009|
|Event||Annual Meeting of the International Association for Business and Society (20th : 2009) - Snowmass, CO|
Duration: 18 Jun 2009 → 20 Jun 2009