Inertia in services: causes and consequences for switching

David M. Gray, Steven D'Alessandro, Lester W. Johnson, Leanne Carter

Department of Management

Research output: Contribution to journal › Article › peer-review

40 Citations (Scopus)

1 results

Finished

Australian Mobile Phone Brand Switching Study
Gray, D. (Primary Chief Investigator), Carter, L. (Chief Investigator) & D'Alessandro, S. (Chief Investigator)
6/12/11 → 5/12/12
Project: Research