Influence of supplier development on supplier satisfaction: a mediating role of buyer–supplier relationship

Manoj Hudnurkar; Suhas Suresh Ambekar; Sonali Bhattacharya; V. G. Venkatesh; Yangyan Shi

doi:10.1108/BIJ-07-2023-0438

Influence of supplier development on supplier satisfaction: a mediating role of buyer–supplier relationship

Manoj Hudnurkar, Suhas Suresh Ambekar^*, Sonali Bhattacharya, V. G. Venkatesh, Yangyan Shi

^*Corresponding author for this work

Department of Management

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Purpose: The study aims to understand the influence of supplier development (SD) activities on supplier satisfaction through the lens of social capital theory (SCT) and to understand the mediating role of the buyer–supplier relationship (BSR) in improving supplier satisfaction (SS).

Design/methodology/approach: The research is based on survey of 110 key informants belonging to 50 medium to small supplier companies in the Indian automotive sector. We employed the PLS variance-based modelling technique for the data analysis.

Findings: The investigation resulted in a comprehensive framework for SD activities influencing SS. Further findings recognize a positive influence of SD activities such as payment terms and BSR, which are components of structural social capital on the SS. SD activities such as quality management and delivery, which are indicators of relational capital, affect SS through the mediation of BSR.

Originality/value: The study confirms the role of BSR in SS. The deliberations can help the managers of buyer and supplier firms and researchers to classify and strategize SD activities to improve performance and BSR to become preferred customers through SS.

Original language	English
Journal	Benchmarking
DOIs	https://doi.org/10.1108/BIJ-07-2023-0438
Publication status	E-pub ahead of print - 25 Jun 2024

Keywords

Buyer–supplier relationship
Mediation effect
Partial least square
Social capital theory
Supplier satisfaction

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10.1108/BIJ-07-2023-0438

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title = "Influence of supplier development on supplier satisfaction: a mediating role of buyer–supplier relationship",

abstract = "Purpose: The study aims to understand the influence of supplier development (SD) activities on supplier satisfaction through the lens of social capital theory (SCT) and to understand the mediating role of the buyer–supplier relationship (BSR) in improving supplier satisfaction (SS).Design/methodology/approach: The research is based on survey of 110 key informants belonging to 50 medium to small supplier companies in the Indian automotive sector. We employed the PLS variance-based modelling technique for the data analysis.Findings: The investigation resulted in a comprehensive framework for SD activities influencing SS. Further findings recognize a positive influence of SD activities such as payment terms and BSR, which are components of structural social capital on the SS. SD activities such as quality management and delivery, which are indicators of relational capital, affect SS through the mediation of BSR.Originality/value: The study confirms the role of BSR in SS. The deliberations can help the managers of buyer and supplier firms and researchers to classify and strategize SD activities to improve performance and BSR to become preferred customers through SS.",

keywords = "Buyer–supplier relationship, Mediation effect, Partial least square, Social capital theory, Supplier satisfaction",

author = "Manoj Hudnurkar and Ambekar, {Suhas Suresh} and Sonali Bhattacharya and Venkatesh, {V. G.} and Yangyan Shi",

year = "2024",

month = jun,

day = "25",

doi = "10.1108/BIJ-07-2023-0438",

language = "English",

journal = "Benchmarking",

issn = "1463-5771",

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T1 - Influence of supplier development on supplier satisfaction

T2 - a mediating role of buyer–supplier relationship

AU - Hudnurkar, Manoj

AU - Ambekar, Suhas Suresh

AU - Bhattacharya, Sonali

AU - Venkatesh, V. G.

AU - Shi, Yangyan

PY - 2024/6/25

Y1 - 2024/6/25

N2 - Purpose: The study aims to understand the influence of supplier development (SD) activities on supplier satisfaction through the lens of social capital theory (SCT) and to understand the mediating role of the buyer–supplier relationship (BSR) in improving supplier satisfaction (SS).Design/methodology/approach: The research is based on survey of 110 key informants belonging to 50 medium to small supplier companies in the Indian automotive sector. We employed the PLS variance-based modelling technique for the data analysis.Findings: The investigation resulted in a comprehensive framework for SD activities influencing SS. Further findings recognize a positive influence of SD activities such as payment terms and BSR, which are components of structural social capital on the SS. SD activities such as quality management and delivery, which are indicators of relational capital, affect SS through the mediation of BSR.Originality/value: The study confirms the role of BSR in SS. The deliberations can help the managers of buyer and supplier firms and researchers to classify and strategize SD activities to improve performance and BSR to become preferred customers through SS.

AB - Purpose: The study aims to understand the influence of supplier development (SD) activities on supplier satisfaction through the lens of social capital theory (SCT) and to understand the mediating role of the buyer–supplier relationship (BSR) in improving supplier satisfaction (SS).Design/methodology/approach: The research is based on survey of 110 key informants belonging to 50 medium to small supplier companies in the Indian automotive sector. We employed the PLS variance-based modelling technique for the data analysis.Findings: The investigation resulted in a comprehensive framework for SD activities influencing SS. Further findings recognize a positive influence of SD activities such as payment terms and BSR, which are components of structural social capital on the SS. SD activities such as quality management and delivery, which are indicators of relational capital, affect SS through the mediation of BSR.Originality/value: The study confirms the role of BSR in SS. The deliberations can help the managers of buyer and supplier firms and researchers to classify and strategize SD activities to improve performance and BSR to become preferred customers through SS.

KW - Buyer–supplier relationship

KW - Mediation effect

KW - Partial least square

KW - Social capital theory

KW - Supplier satisfaction

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U2 - 10.1108/BIJ-07-2023-0438

DO - 10.1108/BIJ-07-2023-0438

M3 - Article

AN - SCOPUS:85196654377

SN - 1463-5771

JO - Benchmarking

JF - Benchmarking

ER -

Influence of supplier development on supplier satisfaction: a mediating role of buyer–supplier relationship

Abstract

Keywords

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