More and more companies are seeking to involve their customers more closely in the design of innovative new products and, increasingly, this is happening through the use of open, online forums. In this study, a preliminary analysis of one of the more popular online innovation forums (Dell’s ‘IdeaStorm’) is undertaken in an attempt to identify conditions that might lead to success of failure (in terms of new ideas). Use is made of formal ‘Social Network Analysis’ (SNA) techniques, with a focus on network structure, power and influence, subgroups and roles.
|Title of host publication||Proceedings of the 25th Annual Australian and New Zealand Academy of Management Conference|
|Subtitle of host publication||the future of work and organisations|
|Place of Publication||Sydney|
|Publisher||Arinex Pty Ltd|
|Number of pages||19|
|Publication status||Published - 2011|
|Event||Australian and New Zealand Academy of Management Conference (25th : 2011) - Wellington, New Zealand|
Duration: 7 Dec 2011 → 9 Dec 2011
|Conference||Australian and New Zealand Academy of Management Conference (25th : 2011)|
|City||Wellington, New Zealand|
|Period||7/12/11 → 9/12/11|
- Online innovation
- Social Network Analysis
Ip, B., & McGrath, G. M. (2011). Innovation in open, online product development forums: a pilot study. In Proceedings of the 25th Annual Australian and New Zealand Academy of Management Conference: the future of work and organisations Sydney: Arinex Pty Ltd.