Innovation in open, online product development forums

a pilot study

Barry Ip, G. Michael McGrath

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

More and more companies are seeking to involve their customers more closely in the design of innovative new products and, increasingly, this is happening through the use of open, online forums. In this study, a preliminary analysis of one of the more popular online innovation forums (Dell’s ‘IdeaStorm’) is undertaken in an attempt to identify conditions that might lead to success of failure (in terms of new ideas). Use is made of formal ‘Social Network Analysis’ (SNA) techniques, with a focus on network structure, power and influence, subgroups and roles.
Original languageEnglish
Title of host publicationProceedings of the 25th Annual Australian and New Zealand Academy of Management Conference
Subtitle of host publicationthe future of work and organisations
Place of PublicationSydney
PublisherArinex Pty Ltd
Number of pages19
ISBN (Print)9781877040870
Publication statusPublished - 2011
EventAustralian and New Zealand Academy of Management Conference (25th : 2011) - Wellington, New Zealand
Duration: 7 Dec 20119 Dec 2011

Conference

ConferenceAustralian and New Zealand Academy of Management Conference (25th : 2011)
CityWellington, New Zealand
Period7/12/119/12/11

Keywords

  • Online innovation
  • Social Network Analysis

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