Integrated marketing communications

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary/reference book

Original languageEnglish
Title of host publicationOxford bibliographies. Communication
EditorsPatricia Moy
Place of PublicationNew York
PublisherOxford University Press
ISBN (Electronic)9780199756841, 0199756848
DOIs
Publication statusPublished - 2018

Cite this

Ang, L. (2018). Integrated marketing communications. In P. Moy (Ed.), Oxford bibliographies. Communication New York: Oxford University Press. https://doi.org/10.1093/OBO/9780199756841-0204