| Original language | English |
|---|---|
| Title of host publication | Oxford bibliographies. Communication |
| Editors | Patricia Moy |
| Place of Publication | New York |
| Publisher | Oxford University Press |
| ISBN (Electronic) | 9780199756841, 0199756848 |
| DOIs | |
| Publication status | Published - 2018 |
Integrated marketing communications
Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary/reference book › peer-review