Integrated Trusted Third Party Framework for Consumers' Online Trust Formation

The present invention relates to the field of digital economy and, more particularly, to a method of integrated trusted third party framework in the e-commerce environment. This integrated trusted third party framework will improve public confidence in online trust evaluation values, will enhance the credibility of the evaluation system and evaluation results and thus will effectively guarantees the reliability of the evaluation system. In order to achieve the above objective, an integrated trusted third party framework is proposed through an embodiment of the present invention, which includes the following steps: first, evaluation indicators are collected, which include service type (payment service, logistics service, insurance service, certification service, and recommendation service), government agency, enterprise, consumer, presentation type and perceived credibility