Integrating B2B and B2C research to explain industrial buyer behavior

Riza Casidy; Mayoor Mohan; Munyaradzi Nyadzayo

doi:10.1016/j.indmarman.2022.09.001

Integrating B2B and B2C research to explain industrial buyer behavior

Riza Casidy, Mayoor Mohan, Munyaradzi Nyadzayo

Department of Marketing

Research output: Contribution to journal › Editorial

9 Citations (Scopus)

Original language	English
Pages (from-to)	267-269
Number of pages	3
Journal	Industrial Marketing Management
Volume	106
DOIs	https://doi.org/10.1016/j.indmarman.2022.09.001
Publication status	Published - Oct 2022

Keywords

B2B
B2C
Industrial Marketing
Buyer Behavior

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10.1016/j.indmarman.2022.09.001

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@article{a8970ddb871c4b1ca1290c5bc67a6023,

title = "Integrating B2B and B2C research to explain industrial buyer behavior",

keywords = "B2B, B2C, Industrial Marketing, Buyer Behavior",

author = "Riza Casidy and Mayoor Mohan and Munyaradzi Nyadzayo",

year = "2022",

month = oct,

doi = "10.1016/j.indmarman.2022.09.001",

language = "English",

volume = "106",

pages = "267--269",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

}

TY - JOUR

T1 - Integrating B2B and B2C research to explain industrial buyer behavior

AU - Casidy, Riza

AU - Mohan, Mayoor

AU - Nyadzayo, Munyaradzi

PY - 2022/10

Y1 - 2022/10

KW - B2B

KW - B2C

KW - Industrial Marketing

KW - Buyer Behavior

UR - https://www.scopus.com/pages/publications/85137627002

U2 - 10.1016/j.indmarman.2022.09.001

DO - 10.1016/j.indmarman.2022.09.001

M3 - Editorial

SN - 0019-8501

VL - 106

SP - 267

EP - 269

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Integrating B2B and B2C research to explain industrial buyer behavior

Keywords

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