Abstract
The aim of this paper is to look into the role of knowledge management in creating new competitive space. Blue Ocean Strategy (BOS) provides CEOs with a proactive step-by-step thinking method leading toward creating new market space. The first section of this paper provides a framework to position Blue Ocean Strategy in the practice of strategy-making. The second section describes briefly our research methodology and the third section covers the ascension of Casella Wines to one of Australia's top twenty wine exporters. In the final section it is argued that much more attention needs to be paid to bottom-up KM processes of transforming companies to seize new profit and growth opportunities. Without that, BOS is doomed to be soon labelled yet another disappointing strategic management fad.
| Original language | English |
|---|---|
| Title of host publication | Integrating 'doing' and 'thinking' |
| Subtitle of host publication | knowledge management and reflective practice |
| Editors | Frada Burstein, Henry Linger |
| Place of Publication | Melbourne |
| Publisher | Australian Scholarly Publishing |
| Pages | 82-96 |
| Number of pages | 15 |
| ISBN (Print) | 9781740971935 |
| Publication status | Published - 2008 |
| Event | 9th Australian Conference for Knowledge Management and Intelligent Decision Support - Integrating 'Doing' and 'Thinking': Knowledge Management and Reflective Practice, ACKMIDS 2006 - Melbourne, VIC, Australia Duration: 11 Dec 2006 → 12 Dec 2006 |
Other
| Other | 9th Australian Conference for Knowledge Management and Intelligent Decision Support - Integrating 'Doing' and 'Thinking': Knowledge Management and Reflective Practice, ACKMIDS 2006 |
|---|---|
| Country/Territory | Australia |
| City | Melbourne, VIC |
| Period | 11/12/06 → 12/12/06 |