Integrating moral identity in teaching business ethics

Jun Gu, Cristina Neesham, Alessandra Capezio

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review


Courses and programs that teach ethics in business schools have long fallen short in promoting ethical decision-making and behavior. In this research, we further developed a teaching program based on moral identity principles by assessing its effectiveness in promoting students’ ethical decision-making and ethical behavior. Data were collected from 92 undergraduate marketing students undertaking the program in one week (one session) within a twelve-week teaching period. Results suggest that students who attended the teaching program based on moral identity principles reported greater levels of ethical decision making (post-test) and ethical behavior (delayed post-test) compared to those who attended the control program. Moreover, there was a marked improvement in the ethical decision-making of older as opposed to younger students. Theoretical and practical implications are discussed.
Original languageEnglish
Title of host publicationAcademy of Management Proceedings
Place of PublicationBriarcliff Manor, NY
PublisherAcademy of Management
Number of pages1
Publication statusPublished - 2016
Externally publishedYes


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