@inproceedings{3c2c94b9730b4c8daca660657dd2bd0e,
title = "Interactive advertising: the development of a model for Interactive television",
author = "Paul Benning and Lawrence Ang",
year = "2002",
language = "English",
isbn = "0730025624",
pages = "3131--3137",
editor = "R Shaw and S. Adam and H McDonald",
booktitle = "Proceedings of the Australian and New Zealand Academy Conference",
publisher = "ANZMAC",
note = "Australian and New Zealand Marketing Academy Conference (2002) ; Conference date: 02-12-2002 Through 04-12-2002",
}