Interactive advertising

the development of a model for Interactive television

Paul Benning, Lawrence Ang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Academy Conference
EditorsR Shaw, S. Adam, H McDonald
Place of PublicationGeelong, VIC
PublisherANZMAC
Pages3131-3137
Number of pages7
ISBN (Print)0730025624
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (2002) - Melbourne
Duration: 2 Dec 20024 Dec 2002

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2002)
CityMelbourne
Period2/12/024/12/02

Cite this

Benning, P., & Ang, L. (2002). Interactive advertising: the development of a model for Interactive television. In R. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Academy Conference (pp. 3131-3137). Geelong, VIC: ANZMAC.