Intergrated marketing communications

Julian de Meyrick

Intergrated marketing communications

Julian de Meyrick

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing
Subtitle of host publication	the core
Editors	Roger A. Kerin, John McDonnell, Julian de Meyrick, Michel Rod, Tony Garrett, Robert Rugimbana, Steven W. Hartley, William Rdelius
Place of Publication	North Ryde, N.S.W.
Publisher	McGraw Hill Education
Pages	333-351
Number of pages	19
Edition	1st
ISBN (Print)	9780074716182
Publication status	Published - 2007

Cite this

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title = "Intergrated marketing communications",

author = "{de Meyrick}, Julian",

year = "2007",

language = "English",

isbn = "9780074716182",

pages = "333--351",

editor = "Kerin, {Roger A.} and John McDonnell and {de Meyrick}, Julian and Michel Rod and Tony Garrett and Robert Rugimbana and Hartley, {Steven W.} and William Rdelius",

booktitle = "Marketing",

publisher = "McGraw Hill Education",

edition = "1st",

}

TY - CHAP

T1 - Intergrated marketing communications

AU - de Meyrick, Julian

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 9780074716182

SP - 333

EP - 351

BT - Marketing

A2 - Kerin, Roger A.

A2 - McDonnell, John

A2 - de Meyrick, Julian

A2 - Rod, Michel

A2 - Garrett, Tony

A2 - Rugimbana, Robert

A2 - Hartley, Steven W.

A2 - Rdelius, William

PB - McGraw Hill Education

CY - North Ryde, N.S.W.

ER -