Intergrated marketing communications

Julian de Meyrick

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationthe core
EditorsRoger A. Kerin, John McDonnell, Julian de Meyrick, Michel Rod, Tony Garrett, Robert Rugimbana, Steven W. Hartley, William Rdelius
Place of PublicationNorth Ryde, N.S.W.
PublisherMcGraw Hill Education
Number of pages19
ISBN (Print)9780074716182
Publication statusPublished - 2007

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