Internal brand management

employees as a target group for brand management

Christoph Burmann, Rico Piehler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBranding inside out
Subtitle of host publicationinternal branding in theory and practice
EditorsNicholas Ind
Place of PublicationLondon
PublisherKogan Page
Chapter11
Pages173-202
Number of pages30
ISBN (Print)9780749478902
Publication statusPublished - 3 Oct 2017
Externally publishedYes

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