Internal brand management: employees as a target group for brand management

Christoph Burmann, Rico Piehler

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationBranding inside out
Subtitle of host publicationinternal branding in theory and practice
EditorsNicholas Ind
Place of PublicationLondon
PublisherKogan Page
Number of pages30
ISBN (Print)9780749478902
Publication statusPublished - 3 Oct 2017
Externally publishedYes

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