Internal brand management: employees as a target group for brand management

Christoph Burmann, Rico Piehler

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Branding inside out
Subtitle of host publication	internal branding in theory and practice
Editors	Nicholas Ind
Place of Publication	London
Publisher	Kogan Page
Chapter	11
Pages	173-202
Number of pages	30
ISBN (Print)	9780749478902
Publication status	Published - 3 Oct 2017
Externally published	Yes

Cite this

@inbook{0c7e4ecdb36d4321bde67131704acca4,

title = "Internal brand management: employees as a target group for brand management",

author = "Christoph Burmann and Rico Piehler",

year = "2017",

month = oct,

day = "3",

language = "English",

isbn = "9780749478902",

pages = "173--202",

editor = "Nicholas Ind",

booktitle = "Branding inside out",

publisher = "Kogan Page",

}