| Original language | English |
|---|---|
| Title of host publication | Branding inside out |
| Subtitle of host publication | internal branding in theory and practice |
| Editors | Nicholas Ind |
| Place of Publication | London |
| Publisher | Kogan Page |
| Chapter | 11 |
| Pages | 173-202 |
| Number of pages | 30 |
| ISBN (Print) | 9780749478902 |
| Publication status | Published - 3 Oct 2017 |
| Externally published | Yes |
Internal brand management: employees as a target group for brand management
Christoph Burmann, Rico Piehler
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review