Internal brand management: introduction to the special issue and directions for future research

Rico Piehler^*, Debra Grace, Christoph Burmann

^*Corresponding author for this work

Research output: Contribution to journal › Editorial

44 Citations (Scopus)

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Journal of Brand Management (Journal)
Rico Piehler (Guest editor), Debra Grace (Guest editor) & Christoph Burmann (Guest editor)
Mar 2016 → Feb 2018
Activity: Peer-review and editorial of research outputs › Editorial work