Internal city branding

Rico Piehler*, Michael Schade, Ayla Roessler, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Abstract

This study integrates internal branding with place and city branding research to develop an internal city branding (ICB) model that includes resident-related ICB outcomes and the quality of online city brand communication as a brand management–related antecedent.
Original languageEnglish
Title of host publicationConsumers and firms in a global world
Subtitle of host publicationProceedings of the 2020 AMA Winter Academic Conference
EditorsBryan Lukas, O.C. Ferrell
Place of PublicationChicago
PublisherAmerican Marketing Association
PagesSBM-10
Number of pages1
Volume31
ISBN (Print)9780877570066
Publication statusPublished - 2020
Externally publishedYes
Event2020 AMA Winter Academic Conference - San Diego, United States
Duration: 14 Feb 202016 Jun 2020

Conference

Conference2020 AMA Winter Academic Conference
CountryUnited States
CitySan Diego
Period14/02/2016/06/20

Keywords

  • place branding
  • city branding
  • internal branding
  • residents

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  • Cite this

    Piehler, R., Schade, M., Roessler, A., & Burmann, C. (2020). Internal city branding. In B. Lukas, & O. C. Ferrell (Eds.), Consumers and firms in a global world: Proceedings of the 2020 AMA Winter Academic Conference (Vol. 31, pp. SBM-10). Chicago: American Marketing Association.