Abstract
This study integrates internal branding with place and city branding research to develop an internal city branding (ICB) model that includes resident-related ICB outcomes and the quality of online city brand communication as a brand management–related antecedent.
| Original language | English |
|---|---|
| Title of host publication | Consumers and firms in a global world |
| Subtitle of host publication | Proceedings of the 2020 AMA Winter Academic Conference |
| Editors | Bryan Lukas, O.C. Ferrell |
| Place of Publication | Chicago |
| Publisher | American Marketing Association |
| Pages | SBM-10 |
| Number of pages | 1 |
| Volume | 31 |
| ISBN (Print) | 9780877570066 |
| Publication status | Published - 2020 |
| Externally published | Yes |
| Event | 2020 AMA Winter Academic Conference - San Diego, United States Duration: 14 Feb 2020 → 16 Jun 2020 |
Conference
| Conference | 2020 AMA Winter Academic Conference |
|---|---|
| Country/Territory | United States |
| City | San Diego |
| Period | 14/02/20 → 16/06/20 |
Keywords
- place branding
- city branding
- internal branding
- residents