Internal city branding

Rico Piehler*, Michael Schade, Ayla Roessler, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review


This study integrates internal branding with place and city branding research to develop an internal city branding (ICB) model that includes resident-related ICB outcomes and the quality of online city brand communication as a brand management–related antecedent.
Original languageEnglish
Title of host publicationConsumers and firms in a global world
Subtitle of host publicationProceedings of the 2020 AMA Winter Academic Conference
EditorsBryan Lukas, O.C. Ferrell
Place of PublicationChicago
PublisherAmerican Marketing Association
Number of pages1
ISBN (Print)9780877570066
Publication statusPublished - 2020
Externally publishedYes
Event2020 AMA Winter Academic Conference - San Diego, United States
Duration: 14 Feb 202016 Jun 2020


Conference2020 AMA Winter Academic Conference
Country/TerritoryUnited States
CitySan Diego


  • place branding
  • city branding
  • internal branding
  • residents


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