Internal city branding

Michael Schade, Rico Piehler*, Ayla Roessler, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publication48th EMAC Annual Conference
Subtitle of host publicationProceedings
Place of PublicationHamburg
PublisherEuropean Marketing Academy
Number of pages1
ISBN (Print)9783982114606
Publication statusPublished - 2019
Externally publishedYes
Event48th EMAC Annual Conference - Hamburg, Germany
Duration: 28 May 201931 May 2019

Conference

Conference48th EMAC Annual Conference
CountryGermany
CityHamburg
Period28/05/1931/05/19

Keywords

  • place branding
  • internal branding
  • residents

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