Internal city branding

Michael Schade, Rico Piehler^*, Ayla Roessler, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	48th EMAC Annual Conference
Subtitle of host publication	Proceedings
Place of Publication	Hamburg
Publisher	European Marketing Academy
Number of pages	1
ISBN (Print)	9783982114606
Publication status	Published - 2019
Externally published	Yes
Event	48th EMAC Annual Conference - Hamburg, Germany Duration: 28 May 2019 → 31 May 2019

Keywords

@inbook{b38d292aba0049a08f2528516a2e1333,

title = "Internal city branding",

keywords = "place branding, internal branding, residents",

author = "Michael Schade and Rico Piehler and Ayla Roessler and Christoph Burmann",

year = "2019",

language = "English",

isbn = "9783982114606",

booktitle = "48th EMAC Annual Conference",

publisher = "European Marketing Academy",

note = "48th EMAC Annual Conference ; Conference date: 28-05-2019 Through 31-05-2019",

}

TY - CHAP

T1 - Internal city branding

AU - Schade, Michael

AU - Piehler, Rico

AU - Roessler, Ayla

AU - Burmann, Christoph

PY - 2019

Y1 - 2019

KW - place branding

KW - internal branding

KW - residents

M3 - Conference abstract

SN - 9783982114606

BT - 48th EMAC Annual Conference

PB - European Marketing Academy

CY - Hamburg

T2 - 48th EMAC Annual Conference

Y2 - 28 May 2019 through 31 May 2019

ER -