Internal city branding

Rico Piehler^*, Michael Schade, Ayla Roessler, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

Original language	English
Title of host publication	ANZMAC 2019 : Winds of Change
Subtitle of host publication	Conference Proceedings
Editors	James E. Richard, Djavlonbek Kadirov
Place of Publication	Wellington
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	1245
Number of pages	1
Publication status	Published - 2019
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference (ANZMAC 2019): Winds of Change - Wellington, New Zealand Duration: 2 Dec 2019 → 4 Dec 2019

Conference	Australian and New Zealand Marketing Academy Conference (ANZMAC 2019)
Country	New Zealand
City	Wellington
Period	2/12/19 → 4/12/19

Keywords

@inbook{44cab090fdcc44de972cc0cb9b9fbe48,

title = "Internal city branding",

keywords = "internal branding, city branding, residents",

author = "Rico Piehler and Michael Schade and Ayla Roessler and Christoph Burmann",

year = "2019",

language = "English",

pages = "1245",

editor = "Richard, {James E.} and Djavlonbek Kadirov",

booktitle = "ANZMAC 2019 : Winds of Change",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

}

TY - CHAP

T1 - Internal city branding

AU - Piehler, Rico

AU - Schade, Michael

AU - Roessler, Ayla

AU - Burmann, Christoph

PY - 2019

Y1 - 2019

KW - internal branding

KW - city branding

KW - residents

M3 - Conference abstract

SP - 1245

BT - ANZMAC 2019 : Winds of Change

A2 - Richard, James E.

A2 - Kadirov, Djavlonbek

PB - Australian and New Zealand Marketing Academy (ANZMAC)

CY - Wellington

ER -