Internal city branding

Rico Piehler*, Michael Schade, Ayla Roessler, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationANZMAC 2019 : Winds of Change
Subtitle of host publicationConference Proceedings
EditorsJames E. Richard, Djavlonbek Kadirov
Place of PublicationWellington
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages1245
Number of pages1
Publication statusPublished - 2019
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2019): Winds of Change - Wellington, New Zealand
Duration: 2 Dec 20194 Dec 2019

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2019)
CountryNew Zealand
CityWellington
Period2/12/194/12/19

Keywords

  • internal branding
  • city branding
  • residents

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