Abstract
To assess how internal marketing (IM) can be used to improve employee persistence, public service motivation (PSM) and performance.
| Original language | English |
|---|---|
| Pages (from-to) | 32 |
| Number of pages | 1 |
| Journal | Expo 2013 Higher Degree Research : book of abstracts |
| Publication status | Published - 2013 |
| Event | Higher Degree Research Expo (9th : 2013) - Sydney Duration: 5 Nov 2013 → 7 Nov 2013 |
Keywords
- internal marketing
- public service motivation
- employee performance
- persistence