Internal marketing, public service motivation, persistence and performance of Australian academics

Lauren Gellatly

Research output: Contribution to journalMeeting abstract

Abstract

To assess how internal marketing (IM) can be used to improve employee persistence, public service motivation (PSM) and performance.
Original languageEnglish
Pages (from-to)32
Number of pages1
JournalExpo 2013 Higher Degree Research : book of abstracts
Publication statusPublished - 2013
EventHigher Degree Research Expo (9th : 2013) - Sydney
Duration: 5 Nov 20137 Nov 2013

Keywords

  • internal marketing
  • public service motivation
  • employee performance
  • persistence

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