Internal marketing, public service motivation, persistence and performance of Australian academics

Assessing how IM can be used to improve employee motivation, persistence and performance may be of great value to both universities, and other service organisations who are operating in an increasingly competitive environment. The performance measures examined may also affect the attraction and retention of both funding and students, both of which are essential for the survival of a university, particularly in an environment which is becoming increasingly competitive. The increasing use of rankings of universities and greater transparency of outcomes as evidenced by the My University website and Universities Good Guide, means employee performance is vital.