Abstract
Using data from three nationally representative sample surveys conducted between 1999 and 2001, this study analyses several factors which influence the online shopping behaviour of Australians.
| Original language | English |
|---|---|
| Pages (from-to) | 202-207 |
| Number of pages | 6 |
| Journal | International journal of business research |
| Volume | V |
| Issue number | 1 |
| Publication status | Published - 2006 |
Keywords
- internet shopping
- online shopping
- buyer behaviour
- electronic commerce
- market segmentation
- demographics