Interrelationships and Interactions between Brands: A Conceptual Taxonomy

C Jevons, Thomas Mark Gabbott, L de Chernatony

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publication31st EMAC Conference
Publication statusPublished - 2002
Externally publishedYes
Event31st EMAC Conference - Braga, Portugal
Duration: 28 May 200231 May 2002


Conference31st EMAC Conference
CityBraga, Portugal

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