Interrelationships and Interactions between Brands: A Conceptual Taxonomy

C Jevons, Thomas Mark Gabbott, L de Chernatony

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	31st EMAC Conference
Publication status	Published - 2002
Externally published	Yes
Event	31st EMAC Conference - Braga, Portugal Duration: 28 May 2002 → 31 May 2002

Cite this

@inproceedings{33ba5bfda8d947dba6bdad8d12413ad9,

title = "Interrelationships and Interactions between Brands: A Conceptual Taxonomy",

author = "C Jevons and Gabbott, {Thomas Mark} and {de Chernatony}, L",

year = "2002",

language = "English",

booktitle = "31st EMAC Conference",

note = "31st EMAC Conference ; Conference date: 28-05-2002 Through 31-05-2002",

}