Interrelationships and Interactions between Brands

A Conceptual Taxonomy

C Jevons, Thomas Mark Gabbott, L de Chernatony

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publication31st EMAC Conference
Publication statusPublished - 2002
Externally publishedYes
Event31st EMAC Conference - Braga, Portugal
Duration: 28 May 200231 May 2002

Conference

Conference31st EMAC Conference
CityBraga, Portugal
Period28/05/0231/05/02

Cite this