Introducing cultural fit factors to investigate the appropriateness of B2B technology adoption to Thailand

Savanid Vatanasakdakul*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

5 Citations (Scopus)

Abstract

This study develops an integrative model and conceptually-based scales for evaluating the extent to which national culture impact the B2B technology adoption in Thailand. It is the first paper that introduces a method to measure the fit between Thai culture and B2B technology adoption1, which the researcher refers to 'cultural fit'. The discussion on the current research gap in national cultural theories in relation to IT adoption research, theories of fit and current research on Thai's culture were presented. Based on this literature as well as qualitative data collection, pre-test and pilot test surveys, questionnaire items were developed and analyzed. The resulting dimensionality of cultural fit, used for investigating the appropriateness of B2B technology adoption in Thailand, includes personal relationship, long term relationship, interorganisational trust, ability to communicate in English language and materialism.

Original languageEnglish
Title of host publication21st Bled eConference "eCollaboration: Overcoming Boundaries Through Multi-Channel Interaction"
Subtitle of host publicationProceedings
Place of PublicationBled, Slovenia
PublisherBled eCommerce Conference
Pages290-304
Number of pages15
Publication statusPublished - 2008
Event21st Bled eConference - eCollaboration: Overcoming Boundaries Through Multi-Channel Interaction - Bled, Slovenia
Duration: 15 Jun 200818 Jun 2008

Other

Other21st Bled eConference - eCollaboration: Overcoming Boundaries Through Multi-Channel Interaction
Country/TerritorySlovenia
CityBled
Period15/06/0818/06/08

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