Fingerprint
Dive into the research topics of 'Investigating consumer-brand relational authenticity'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Investigating consumer-brand relational authenticity
Jasmina Ilicic*, Cynthia M. Webster
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
73
Citations
(Scopus)