Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong

Regan Lam, Hing Po Lo, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2005 Broadening the Boundaries Conference Proceedings
EditorsSharon Purchase
Place of PublicationAustralia
PublisherUniversity of Western Australia Press
Number of pages9
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005


ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA

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