Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong

Regan Lam; Hing Po Lo; Suzan Burton

Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong

Regan Lam, Hing Po Lo, Suzan Burton

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2005 Broadening the Boundaries Conference Proceedings
Editors	Sharon Purchase
Place of Publication	Australia
Publisher	University of Western Australia Press
Pages	172-180
Number of pages	9
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2005)
City	Fremantle, WA
Period	5/12/05 → 7/12/05

Access to Document

http://www.anzmac.org/conference_archive/2005/cd-site/pdfs/3-Consumer-Beh/3-Lam_Lo.pdf

Cite this

@inproceedings{8b2be946227b452189dda88417514379,

title = "Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong",

author = "Regan Lam and Lo, {Hing Po} and Suzan Burton",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "172--180",

editor = "Sharon Purchase",

booktitle = "ANZMAC 2005 Broadening the Boundaries Conference Proceedings",

publisher = "University of Western Australia Press",

note = "Australian and New Zealand Marketing Academy Conference (2005) ; Conference date: 05-12-2005 Through 07-12-2005",

}

Lam, R, Lo, HP & Burton, S 2005, Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong. in S Purchase (ed.), ANZMAC 2005 Broadening the Boundaries Conference Proceedings. University of Western Australia Press, Australia, pp. 172-180, Australian and New Zealand Marketing Academy Conference (2005), Fremantle, WA, 5/12/05. <http://www.anzmac.org/conference_archive/2005/cd-site/pdfs/3-Consumer-Beh/3-Lam_Lo.pdf>

Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong. / Lam, Regan; Lo, Hing Po; Burton, Suzan.
ANZMAC 2005 Broadening the Boundaries Conference Proceedings. ed. / Sharon Purchase. Australia: University of Western Australia Press, 2005. p. 172-180.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong

AU - Lam, Regan

AU - Lo, Hing Po

AU - Burton, Suzan

PY - 2005

Y1 - 2005

M3 - Conference proceeding contribution

SN - 064645546X

SP - 172

EP - 180

BT - ANZMAC 2005 Broadening the Boundaries Conference Proceedings

A2 - Purchase, Sharon

PB - University of Western Australia Press

CY - Australia

T2 - Australian and New Zealand Marketing Academy Conference (2005)

Y2 - 5 December 2005 through 7 December 2005

ER -