Investigating the impact of young consumers’ religiosity on digital piracy

Denni Arli*, Fandy Tjiptono, Riza Casidy, Ian Phau

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


The purpose of the current study is to explore the influence of young consumers’ religiosity on their attitude and intention towards digital piracy. Despite continuous efforts from the government and industries, global digital piracy is still on the rise with developing countries leading the way of the most pirated nations. Interestingly, religiosity is also highest in developing countries which is the focal aim of this study. Using a sample from Indonesia (n = 576), the largest Muslim population in the world, the present study found that religiosity significantly influences consumers’ attitude towards digital piracy, where consumers who are less religious are more receptive towards digital piracy. The results of this study will have important implications to religious leaders, software and music industry and public policymakers operating in developing countries.

Original languageEnglish
Pages (from-to)792-803
Number of pages12
JournalInternational Journal of Consumer Studies
Issue number6
Publication statusPublished - 1 Nov 2018
Externally publishedYes


  • deterrence theory
  • digital piracy
  • ethics theory
  • Indonesia
  • religiosity
  • theory of planned behaviour


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