Recent theoretical modelling and experimental results have shown that excess lattice phonon energy created dur ing the non-radiative energy transfer from the 4 T 2 pump manifold to the 2E storage level in Alexandrite when pumped with wavelengths shorter than ∼ 645 nm causes chaotic lasing output. Shorter pump wavelengths have also been associated with increased non-radiative energy decay and reduced laser efficiency. We report studies of fluorescence emission spectra of Alexandrite illuminated at a range of wavelengths from green to red, which demonstrate reduced fluorescence yield for shorter pump wavelengths at elevated crystal temperatures. Investigations of pulsed laser pumping of Alexandrite over the same spectral range demonstrated reduced pump threshold energy for longer pump wavelengths. High repetition rate pulsed pumping of Alexandrite at 532, 578 and 671 nm showed stable and efficient laser performance was only achieved for red pumping at 671 nm. These results support the theoretical model and demonstrate the potential for scalable, red laser pumped, all-solid-state Alexandrite lasers.