Investigations into differences between social- and cyberostracism

Kipling D. Williams*, Cassandra L. Govan, Vanessa Croker, Daniel Tynan, Maggie Cruickshank, Albert Lam

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    170 Citations (Scopus)

    Abstract

    This article presents 4 studies examining the impact of being ignored and excluded via computer-mediated communication (CMC). The focus is the differences between social- and cyberostracism. Study 1 replicated K. D. Williams, C. K. T. Cheung, and W. Choi's (2000) cyberostracism experiment, which showed negative consequences of being ostracized in a virtual ball toss game. Studies 2 and 3 examined ostracism in a chat room environment, again showing negative consequences of ostracism, even when compared with negatively charged inclusion. Study 4 directly compared responses to CMC with face-to-face (or social) ostracism. Results suggest that whereas both modes of ostracism are aversive, aspects of CMC provide targets with "virtual bravado" that might buffer negative effects of cyberostracism.

    Original languageEnglish
    Pages (from-to)65-77
    Number of pages13
    JournalGroup Dynamics
    Volume6
    Issue number1
    DOIs
    Publication statusPublished - 2002

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