Is B2B E-commerce Appropriate for Developing Countries? A Proposed Conceptual Model to Investigate B2B E-commerce Adoption in Developing Countries From A Strategic Fit Perspective

Despite the fact that much attention is given to Internet based B2B e-commerce as a new hope for developing countries to become a part of globalisation and to sustain their competitive advantage in the new economy, the success cases of these technology transfer to developing countries are very rare. This study aims to examine the fitness of Internet based B2B e-commerce adoption in developing countries. Drawing from theories of fit, interorganisational theories and national culture theories, we propose a conceptual model to investigate the appropriateness of B2B e-commerce transfer to developing countries. This model promotes a strategic fit perspective, which can lead to better adoption of B2B e-commerce and thus enable developing countries to maximize the benefits from the technology.