Our interdisciplinary project seeks to build new bridges between the study of the human and the social/cultural worlds of remembering; thus, memory ‘in the head’ and ‘in the wild’. We are asking and answering three essential questions about the existence of memory in the wild, the equivalence of memory in the head and in the wild, and traceability between memory in the head and in the wild. Whereas there is little dispute that there is memory in the head, is it rather a presumption that there is memory in the wild? And what then of the nature and function of memory as well as the evidence for memory being translatable between these worlds? Our ongoing conversations (between a cognitive scientist and a sociologist) force us to confront some of our basic assumptions about what memory is and what memory does.