Abstract
Performers from non-Western locations have a number of options when attempting to access Western music markets. This case analyzes the manner in which a performer from a tiny national market, remote from the Western music industry's North Atlantic center, succeeded in deploying her heritage and location to gain a foothold in regional and international markets without the involvement of a powerful Western company and/or patron to mold and mediate her access.
Original language | English |
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Pages (from-to) | 162-174 |
Number of pages | 13 |
Journal | Popular Music and Society |
Volume | 36 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 May 2013 |