It’s payout time for companies with high brand competitiveness

Chris Baumann*, Rico Piehler

*Corresponding author for this work

Research output: Contribution to Newspaper/Magazine/WebsiteArticle


The COVID-19 crisis is demonstrating the criticality of employee buy-in as a way to secure brand value and success now and into the future.
Original languageEnglish
Number of pages2
Specialist publicationCMO
PublisherIDG Communications
Publication statusPublished - 15 Dec 2020

Fingerprint Dive into the research topics of 'It’s payout time for companies with high brand competitiveness'. Together they form a unique fingerprint.

Cite this