It’s payout time for companies with high brand competitiveness

Chris Baumann; Rico Piehler

It’s payout time for companies with high brand competitiveness

Chris Baumann^*, Rico Piehler

^*Corresponding author for this work

Department of Marketing

Research output: Contribution to Newspaper/Magazine/Website › Article

Abstract

The COVID-19 crisis is demonstrating the criticality of employee buy-in as a way to secure brand value and success now and into the future.

Original language	English
Pages	60-61
Number of pages	2
Volume	7
No.	2
Specialist publication	CMO
Publisher	IDG Communications
Publication status	Published - 15 Dec 2020

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It’s payout time for companies with high brand competitiveness

Abstract

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