James March and the poetry of leadership

Purpose: Taking issue with the predominance of reviews of James March’s writings that focus on his technical contributions to organizational studies, this study aims to emphasize the central significance and contemporary relevance of his critical reflections on the meaning of life and work in modern organizations. 

Design/methodology/approach: The paper uses a novel framework illustrated by extensive original quotations for capturing and making more accessible March’s profound contribution to organization studies. His work on organizational behaviour and decision-making is viewed as identifying and grappling with three key paradoxes of modernity: of rationality, performance and meaning. His prescriptions on how to handle and address these paradoxes are explored through a focus on his reflections on the poetry of leadership.

Findings: Whilst March himself emphasized that not all of his insights can be captured in an article level overview, March, his collaborator Olsen and others who worked with and studied under him have confirmed the accuracy of the review and the value of the enterprise.

Practical implications: Capturing March’s advocacy of sensible foolishness and playful seriousness in the face of ambiguity, uncertainty and contestation hopefully contribute to enhancing practitioners’ “lightness of being” in coping with and finding meaning in challenging environments.

Originality/value: Through the range of ideas covered, the framework used and the extensive use of March’s own worlds, the study, hopefully, communicates the depth and richness of March’s humanitarian enterprise and the “playfully serious spirit” that he advocates and exemplifies – in a way that is often omitted from narrower, more technical and somewhat dry treatments of his work.