TY - JOUR
T1 - Japan Tobacco International
T2 - to ‘be the most successful and respected tobacco company in the world’
AU - MacKenzie, Ross
AU - Eckhardt, Jappe
AU - Widyati Prastyani, Ade
PY - 2017/3/4
Y1 - 2017/3/4
N2 - Japan Tobacco International (JTI) is the international division of Japan Tobacco Incorporated, and the world’s third largest transnational tobacco company. Founded in 1999, JTI’s rapid growth has been the result of a global business strategy that potentially serves as a model for other Asian tobacco companies. This paper analyses Japan Tobacco Incorporated’s global expansion since the 1980s in response to market opening, foreign competition, and declining share of a contracting domestic market. Key features of its global strategy include the on-going central role and investment by the Japanese government, and an expansion agenda based on mergers and acquisitions. The paper also discusses the challenges this global business strategy poses for global tobacco control and public health. This paper is part of the special issue ‘The Emergence of Asian Tobacco Companies: Implications for Global Health Governance’.
AB - Japan Tobacco International (JTI) is the international division of Japan Tobacco Incorporated, and the world’s third largest transnational tobacco company. Founded in 1999, JTI’s rapid growth has been the result of a global business strategy that potentially serves as a model for other Asian tobacco companies. This paper analyses Japan Tobacco Incorporated’s global expansion since the 1980s in response to market opening, foreign competition, and declining share of a contracting domestic market. Key features of its global strategy include the on-going central role and investment by the Japanese government, and an expansion agenda based on mergers and acquisitions. The paper also discusses the challenges this global business strategy poses for global tobacco control and public health. This paper is part of the special issue ‘The Emergence of Asian Tobacco Companies: Implications for Global Health Governance’.
KW - global business strategy
KW - globalisation
KW - Japan Tobacco International
KW - tobacco control
KW - transnational tobacco industry
UR - http://www.scopus.com/inward/record.url?scp=85011344928&partnerID=8YFLogxK
U2 - 10.1080/17441692.2016.1273368
DO - 10.1080/17441692.2016.1273368
M3 - Article
C2 - 28139966
AN - SCOPUS:85011344928
SN - 1744-1692
VL - 12
SP - 281
EP - 299
JO - Global Public Health
JF - Global Public Health
IS - 3
ER -