Japan Tobacco International

to ‘be the most successful and respected tobacco company in the world’

Ross MacKenzie*, Jappe Eckhardt, Ade Widyati Prastyani

*Corresponding author for this work

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

Japan Tobacco International (JTI) is the international division of Japan Tobacco Incorporated, and the world’s third largest transnational tobacco company. Founded in 1999, JTI’s rapid growth has been the result of a global business strategy that potentially serves as a model for other Asian tobacco companies. This paper analyses Japan Tobacco Incorporated’s global expansion since the 1980s in response to market opening, foreign competition, and declining share of a contracting domestic market. Key features of its global strategy include the on-going central role and investment by the Japanese government, and an expansion agenda based on mergers and acquisitions. The paper also discusses the challenges this global business strategy poses for global tobacco control and public health. This paper is part of the special issue ‘The Emergence of Asian Tobacco Companies: Implications for Global Health Governance’.

Original languageEnglish
Pages (from-to)281-299
Number of pages19
JournalGlobal Public Health
Volume12
Issue number3
DOIs
Publication statusPublished - 4 Mar 2017

Keywords

  • global business strategy
  • globalisation
  • Japan Tobacco International
  • tobacco control
  • transnational tobacco industry

Fingerprint Dive into the research topics of 'Japan Tobacco International: to ‘be the most successful and respected tobacco company in the world’'. Together they form a unique fingerprint.

  • Cite this