Joint similar user exploration and informative behavior guidance for Multi-Modal New Item Recommendation

Multi-modal recommendation has become essential with the rapid expansion of online platforms such as e-commerce and video-sharing applications. In this work, we focus on the Multi-Modal New Item Recommendation (MMNIR) problem, where items with multi-modal content but newly introduced items lack interaction history. The MMNIR problem is particularly challenging in two aspects: (1) a large number of new items are created rapidly over time without any interaction data, (2) not all existing interactions are equally useful, and it is non-trivial to identify informative behaviors from users with similar preferences. However, previous methods fail to identify users with similar preferences and to capture informative behaviors from historical data. Furthermore, conventional models primarily rely on simple co-occurring signals, leading to spurious neighbors and neglecting the informative behaviors of truly similar users with consistent preferences. To fill this gap, we propose Joint Similar User Exploration and Informative Behavior Guidance (SuperG) for solving the MMNIR problem. SuperG first proposes a similar user exploration module to identify users with similar preferences to the target user. Then it incorporates an informative behavior mining module to retrieve informative behaviors from both the target user and similar users' histories to support new item recommendation. Finally, SuperG proposes a behavior-guided hybrid recommendation module to incorporate the retrieved behavioral signals to guide the recommendation of new items. Our empirical study on three real datasets demonstrates that SuperG outperforms the state-of-the-art models under the MMNIR setting.