Judging a book by its cover

fans, publishers, designers and the marketing of fiction

Nicole Matthews, Nickianne Moody

Research output: Book/ReportEdited Book/Anthology

Original languageEnglish
Place of PublicationAldershot, England ; Burlington, VT
PublisherAshgate Publishing
Number of pages191
ISBN (Print)9780754657316
Publication statusPublished - 2007

Keywords

  • Book covers
  • Books--Marketing
  • Paperbacks--Marketing
  • Literature publishing
  • Popular literature--Publishing
  • Authors and readers
  • Books and reading
  • Book industries and trade

Cite this

Matthews, N., & Moody, N. (2007). Judging a book by its cover: fans, publishers, designers and the marketing of fiction. Aldershot, England ; Burlington, VT: Ashgate Publishing.