Judging a book by its cover: fans, publishers, designers and the marketing of fiction

Nicole Matthews, Nickianne Moody

    Research output: Book/ReportEdited Book/Anthology

    Original languageEnglish
    Place of PublicationAldershot, England ; Burlington, VT
    PublisherAshgate Publishing
    Number of pages191
    ISBN (Print)9780754657316
    Publication statusPublished - 2007

    Keywords

    • Book covers
    • Books--Marketing
    • Paperbacks--Marketing
    • Literature publishing
    • Popular literature--Publishing
    • Authors and readers
    • Books and reading
    • Book industries and trade

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