Judging a book by its cover: fans, publishers, designers and the marketing of fiction

Nicole Matthews; Nickianne Moody

Judging a book by its cover: fans, publishers, designers and the marketing of fiction

Research output: Book/Report › Edited Book/Anthology

Original language	English
Place of Publication	Aldershot, England ; Burlington, VT
Publisher	Ashgate Publishing
Number of pages	191
ISBN (Print)	9780754657316
Publication status	Published - 2007

Keywords

Book covers
Books--Marketing
Paperbacks--Marketing
Literature publishing
Popular literature--Publishing
Authors and readers
Books and reading
Book industries and trade

Cite this

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title = "Judging a book by its cover: fans, publishers, designers and the marketing of fiction",

keywords = "Book covers, Books--Marketing, Paperbacks--Marketing, Literature publishing, Popular literature--Publishing, Authors and readers, Books and reading, Book industries and trade",

author = "Nicole Matthews and Nickianne Moody",

year = "2007",

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isbn = "9780754657316",

publisher = "Ashgate Publishing",

address = "United Kingdom",

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KW - Books--Marketing

KW - Paperbacks--Marketing

KW - Literature publishing

KW - Popular literature--Publishing

KW - Authors and readers

KW - Books and reading

KW - Book industries and trade

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BT - Judging a book by its cover

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