Keeping it real, keeping them interested and keeping it in their minds

As part of many universities' Business degrees, students will undertake an introductory statistics course. Lecturers need to help these students appreciate and recognise the value of possessing quantitative skills and to learn and apply such skills. Three components to teaching that address these aims as well as the interdependence of these components as part of a process which enhances the teaching environment and student outcomes are described. Methods and examples to perform the techniques and ideas are provided along with a discussion of their implementation and effectiveness after delivery in a large first year course.