Keys to Relational Competence in Internal Marketing

Leanne Carter, David Gray, Peter Murray

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
EditorsDewi Tojib
Place of PublicationMelbourne
PublisherAustralian and New Zealand Marketing Academy
Pages1-9
Number of pages9
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (2009) - Melbourne
Duration: 30 Nov 20092 Dec 2009

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2009)
CityMelbourne
Period30/11/092/12/09

Keywords

  • Relational Competence
  • Internal Marketing

Cite this

Carter, L., Gray, D., & Murray, P. (2009). Keys to Relational Competence in Internal Marketing. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy Conference (pp. 1-9). Melbourne: Australian and New Zealand Marketing Academy.