Keys to Relational Competence in Internal Marketing

Leanne Carter, David Gray, Peter Murray

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference
Editors	Dewi Tojib
Place of Publication	Melbourne
Publisher	Australian and New Zealand Marketing Academy
Pages	1-9
Number of pages	9
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	Australian and New Zealand Marketing Academy Conference (2009) - Melbourne Duration: 30 Nov 2009 → 2 Dec 2009

Conference	Australian and New Zealand Marketing Academy Conference (2009)
City	Melbourne
Period	30/11/09 → 2/12/09

Keywords

@inproceedings{f58ef48734334f99b688e69b0114071e,

title = "Keys to Relational Competence in Internal Marketing",

keywords = "Relational Competence, Internal Marketing",

author = "Leanne Carter and David Gray and Peter Murray",

year = "2009",

language = "English",

isbn = "1863081585",

pages = "1--9",

editor = "Dewi Tojib",

booktitle = "Australian and New Zealand Marketing Academy Conference",

publisher = "Australian and New Zealand Marketing Academy",

note = "Australian and New Zealand Marketing Academy Conference (2009) ; Conference date: 30-11-2009 Through 02-12-2009",

}

TY - GEN

T1 - Keys to Relational Competence in Internal Marketing

AU - Carter, Leanne

AU - Gray, David

AU - Murray, Peter

PY - 2009

Y1 - 2009

KW - Relational Competence

KW - Internal Marketing

M3 - Conference proceeding contribution

SN - 1863081585

SP - 1

EP - 9

BT - Australian and New Zealand Marketing Academy Conference

A2 - Tojib, Dewi

PB - Australian and New Zealand Marketing Academy

CY - Melbourne

T2 - Australian and New Zealand Marketing Academy Conference (2009)

Y2 - 30 November 2009 through 2 December 2009

ER -