Leadership in unfamiliar environments

Airbus' establishment of an engineering center in India

Roger Moser, Gopalakrishnan Narayanamurthy

Research output: Other contribution


In 2007, Eugen Welte, CEO of the Indian Airbus Engineering Center, came to Bangalore, India, to establish a captive Engineering Center from scratch. The case, which takes place in 2011, illustrates several situations and leadership challenges Eugen faced while establishing the R&D center in an unfamiliar cultural context. He faced challenges in communication, trust, teamwork, recruitment, and culture. The case outlines Eugen’s experiences and approaches to overcome these different leadership challenges but purposely leaves most situations open for discussions.
Original languageEnglish
PublisherThe Case Centre
Number of pages16
Publication statusPublished - 2015
Externally publishedYes


  • Leadership
  • Engineering
  • Offshoring
  • Business development

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