Corporate double-speak is plummeting to ever lower depths and is insinuating itself into every aspect of our lives. Many see through this sustained assault on our collective intelligence, no doubt. Mike Carlton, for instance, nicely picked apart a corporate message that Qantas sent around to all their frequent flyers this week in yesterday’s Sydney Morning Herald. However, seeing through corporate double-speak doesn’t necessarily mean that you are free to reject it. Woolworth’s current Earn and Learn campaign is a case in point.
Bibliographical note© 2018 Language on the Move. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.
Republished by Fully (Sic) as Spend=Earn https://blogs.crikey.com.au/fullysic/2011/08/27/spend-earn/
- 200401 applied linguistics and educational linguistics
- 200405 language in culture and society (sociolinguistics)