Linguascaping Switzerland

language ideologies in tourism

Adam Jaworski*, Ingrid Piller

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStandards and norms in the English language
EditorsMiriam A. Locher, Jürg Strässler
Place of PublicationBerlin; New York
PublisherDe Gruyter
Number of pages21
Publication statusPublished - 2008

Publication series

NameContributions to the sociology of language
PublisherMouton de Gruyter
ISSN (Print)1861-0676

Cite this

Jaworski, A., & Piller, I. (2008). Linguascaping Switzerland: language ideologies in tourism. In M. A. Locher, & J. Strässler (Eds.), Standards and norms in the English language (pp. 301-321). (Contributions to the sociology of language; Vol. 95). Berlin; New York: De Gruyter.