Linking marketing and corporate strategies

Julian de Meyrick

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationthe core
EditorsRoger A Kerin
Place of PublicationNorth Ryde
PublisherMcGraw Hill Education
Pages25-59
Number of pages35
Edition1st
ISBN (Print)9780074716182
Publication statusPublished - 2007

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