Abstract
Liechty, Pieters, and Wedel (2003) report an eye-tracking experiment that is taken to support the distinction between two states of covert visual attention: local versus global. We discuss several logical problems with this dichotomy and their experiment, and then provide an alternate account of their data using a model, E-Z Reader, that requires only a single attention state.
Original language | English |
---|---|
Pages (from-to) | 543-549 |
Number of pages | 7 |
Journal | Psychometrika |
Volume | 68 |
Issue number | 4 |
Publication status | Published - Dec 2003 |
Externally published | Yes |
Keywords
- advertisements
- E-Z Reader
- reading
- saccades
- visual attention