Local vs. global covert visual attention: are two states necessary? Comment on Liechty et al., 2003

Erik D. Reichle*, Jessica R. Nelson

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

Liechty, Pieters, and Wedel (2003) report an eye-tracking experiment that is taken to support the distinction between two states of covert visual attention: local versus global. We discuss several logical problems with this dichotomy and their experiment, and then provide an alternate account of their data using a model, E-Z Reader, that requires only a single attention state.

Original languageEnglish
Pages (from-to)543-549
Number of pages7
JournalPsychometrika
Volume68
Issue number4
Publication statusPublished - Dec 2003
Externally publishedYes

Keywords

  • advertisements
  • E-Z Reader
  • reading
  • saccades
  • visual attention

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