Loyalty rewards: benign business practice, or a potentially harmful inducement?

Research output: Contribution to conferenceAbstractResearch

LanguageEnglish
Pages1-7
Number of pages7
Publication statusPublished - 2014
EventInternational Social Marketing Conference - Melbourne
Duration: 16 Jul 201418 Jul 2014

Conference

ConferenceInternational Social Marketing Conference
CityMelbourne
Period16/07/1418/07/14

Cite this

Buchanan, J., Webster, C., & Carter, L. (2014). Loyalty rewards: benign business practice, or a potentially harmful inducement?. 1-7. Abstract from International Social Marketing Conference, Melbourne, .
@conference{fdc71d71154e403396adea5fb6b7d73a,
title = "Loyalty rewards: benign business practice, or a potentially harmful inducement?",
author = "June Buchanan and Cynthia Webster and Leanne Carter",
year = "2014",
language = "English",
pages = "1--7",
note = "International Social Marketing Conference ; Conference date: 16-07-2014 Through 18-07-2014",

}

Buchanan, J, Webster, C & Carter, L 2014, 'Loyalty rewards: benign business practice, or a potentially harmful inducement?' International Social Marketing Conference, Melbourne, 16/07/14 - 18/07/14, pp. 1-7.

Loyalty rewards : benign business practice, or a potentially harmful inducement? / Buchanan, June; Webster, Cynthia; Carter, Leanne.

2014. 1-7 Abstract from International Social Marketing Conference, Melbourne, .

Research output: Contribution to conferenceAbstractResearch

TY - CONF

T1 - Loyalty rewards

T2 - benign business practice, or a potentially harmful inducement?

AU - Buchanan, June

AU - Webster, Cynthia

AU - Carter, Leanne

PY - 2014

Y1 - 2014

M3 - Abstract

SP - 1

EP - 7

ER -

Buchanan J, Webster C, Carter L. Loyalty rewards: benign business practice, or a potentially harmful inducement?. 2014. Abstract from International Social Marketing Conference, Melbourne, .