Loyalty rewards: benign business practice, or a potentially harmful inducement?

Research output: Contribution to conference › Abstract

Original language	English
Pages	1-7
Number of pages	7
Publication status	Published - 2014
Event	International Social Marketing Conference - Melbourne Duration: 16 Jul 2014 → 18 Jul 2014

Conference	International Social Marketing Conference
City	Melbourne
Period	16/07/14 → 18/07/14

Cite this

@conference{fdc71d71154e403396adea5fb6b7d73a,

title = "Loyalty rewards: benign business practice, or a potentially harmful inducement?",

author = "June Buchanan and Cynthia Webster and Leanne Carter",

year = "2014",

language = "English",

pages = "1--7",

note = "International Social Marketing Conference ; Conference date: 16-07-2014 Through 18-07-2014",

}