Loyalty rewards

benign business practice, or a potentially harmful inducement?

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages1-7
Number of pages7
Publication statusPublished - 2014
EventInternational Social Marketing Conference - Melbourne
Duration: 16 Jul 201418 Jul 2014

Conference

ConferenceInternational Social Marketing Conference
CityMelbourne
Period16/07/1418/07/14

Cite this

Buchanan, J., Webster, C., & Carter, L. (2014). Loyalty rewards: benign business practice, or a potentially harmful inducement?. 1-7. Abstract from International Social Marketing Conference, Melbourne, .