Loyalty rewards

benign business practice, or a potentially harmful inducement?

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages1-7
Number of pages7
Publication statusPublished - 2014
EventInternational Social Marketing Conference - Melbourne
Duration: 16 Jul 201418 Jul 2014

Conference

ConferenceInternational Social Marketing Conference
CityMelbourne
Period16/07/1418/07/14

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